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Primal Context

The Conscious Connection to a Creative Collection

What it’s all about…

“Outside culture, there is context while inside culture there is content. The essence of symbolism involves expression of context rather than representation of content.”

~ John Fraim

We are a collective, striving to bind together certain qualities in the music, fashion, and culture of today’s world. We provide a conscious expression of the unconscious minds in our society through the contexts in which we live.

Originating in Atlanta, our muse is global. We come for work and play. We have no one home but instead create homes for others and ourselves, wherever we may go.

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